WeTransfer x Jungle
Think it. Make it. Move it.
2023
Commercial work
Think it. Make it. Move it.
2023
Commercial work
An album release that demonstrates how WeTransfer brings momentum to big ideas, like Jungle’s Volcano.
WeTransfer doesn’t just share files. It moves ideas. Big ideas. Bombastic ideas. Game-changing ideas. It lights the fuse and blasts your brain into the stratosphere.
For a digital tool used by millions, we needed a campaign platform that can speak to everyone, from creatives to teachers to dentists, and inspire them to get their files moving. We wrote the line Think it. Make it. Move it. A simple, modular, statement that can be playfully re-phrased to suit all manner of professions. (13)
Next, we asked creatives “What big idea are you trying to bring to life?”
It turned out that Jungle had an ambitious idea for their new studio album... to release it as a feature film comprised of 14 music videos. We partnered with them on this mission, co-funding the project, documenting their creative process and turning the journey into posters, films, and various pieces of album-teaser content, all dropped via jungle.wetransfer.com. (9) Drops featured things like 3D-printable merch, a behind-the-scenes zine, and .wav stems for a remix competition.
The centre-piece of our campaign was an interactive music video for the album’s lead release Back on 74, in which a selection of unique album art could be dragged and downloaded directly from the video – with some artworks containing free tickets to Jungle’s 2023 World Tour. (2–7) In essence... a product demo of epic proportions.
Hands down, the coolest project I’ve ever had the good fortune to be part of!
Caiola Records
Artist ︎︎︎ Jungle
Production Co ︎︎︎ Contentus Maximus
Writer / Director ︎︎︎ Charlie Di Placido, J. Lloyd
Executive Producer ︎︎︎ Matt Craig, Tom McFarland
Choreography ︎︎︎ Shay Latukolan, Oriane Serveille
DOP ︎︎︎ Natasha Duursma
Steadycam Op ︎︎︎ Gary Kent
Set Design ︎︎︎ Sam Storey
**full cast + crew credits available on YouTube**
WeTransfer
Head of Studio ︎︎︎ Lily Darby, Nessim Higson
Brand Director ︎︎︎ Tara Goutermout
Creative Director ︎︎︎ Matt Skibiak
Creative ︎︎︎ Tom Bird, Ian Fairbrother
Project Manager ︎︎︎ Hunnah Mullen, Aya Hayashida
Design Director ︎︎︎ Hugo Timm, D. Alcausin
Designers ︎︎︎ Fin O’Neill, Josh Caley-Brown
Motion Design ︎︎︎ Everton Guilherme, Flávio Lourenço
Software Engineer ︎︎︎ Bram Kekels
Production Co ︎︎︎ WHALE
Technical Production Partner ︎︎︎ Nexus Studios
Producer ︎︎︎ Ezra Xenos, Sanne van Hattum, Anna Lee
Director / DOP ︎︎︎ Rik Burnell
Editor ︎︎︎ Rigel Kilston
Photographer ︎︎︎ Sophie Green
READ MORE
WeTransfer doesn’t just share files. It moves ideas. Big ideas. Bombastic ideas. Game-changing ideas. It lights the fuse and blasts your brain into the stratosphere.
For a digital tool used by millions, we needed a campaign platform that can speak to everyone, from creatives to teachers to dentists, and inspire them to get their files moving. We wrote the line Think it. Make it. Move it. A simple, modular, statement that can be playfully re-phrased to suit all manner of professions. (13)
Next, we asked creatives “What big idea are you trying to bring to life?”
It turned out that Jungle had an ambitious idea for their new studio album... to release it as a feature film comprised of 14 music videos. We partnered with them on this mission, co-funding the project, documenting their creative process and turning the journey into posters, films, and various pieces of album-teaser content, all dropped via jungle.wetransfer.com. (9) Drops featured things like 3D-printable merch, a behind-the-scenes zine, and .wav stems for a remix competition.
The centre-piece of our campaign was an interactive music video for the album’s lead release Back on 74, in which a selection of unique album art could be dragged and downloaded directly from the video – with some artworks containing free tickets to Jungle’s 2023 World Tour. (2–7) In essence... a product demo of epic proportions.
Hands down, the coolest project I’ve ever had the good fortune to be part of!
Caiola Records
Artist ︎︎︎ Jungle
Production Co ︎︎︎ Contentus Maximus
Writer / Director ︎︎︎ Charlie Di Placido, J. Lloyd
Executive Producer ︎︎︎ Matt Craig, Tom McFarland
Choreography ︎︎︎ Shay Latukolan, Oriane Serveille
DOP ︎︎︎ Natasha Duursma
Steadycam Op ︎︎︎ Gary Kent
Set Design ︎︎︎ Sam Storey
**full cast + crew credits available on YouTube**
WeTransfer
Head of Studio ︎︎︎ Lily Darby, Nessim Higson
Brand Director ︎︎︎ Tara Goutermout
Creative Director ︎︎︎ Matt Skibiak
Creative ︎︎︎ Tom Bird, Ian Fairbrother
Project Manager ︎︎︎ Hunnah Mullen, Aya Hayashida
Design Director ︎︎︎ Hugo Timm, D. Alcausin
Designers ︎︎︎ Fin O’Neill, Josh Caley-Brown
Motion Design ︎︎︎ Everton Guilherme, Flávio Lourenço
Software Engineer ︎︎︎ Bram Kekels
Production Co ︎︎︎ WHALE
Technical Production Partner ︎︎︎ Nexus Studios
Producer ︎︎︎ Ezra Xenos, Sanne van Hattum, Anna Lee
Director / DOP ︎︎︎ Rik Burnell
Editor ︎︎︎ Rigel Kilston
Photographer ︎︎︎ Sophie Green