WeTransfer
Think it. Make it. Move it.
2023
Commercial work
Think it. Make it. Move it.
2023
Commercial work
A collaboration with Jungle, showing how WeTransfer gives momentum to ideas, such as the duo’s new visual album Volcano.
WeTransfer doesn’t just share files. It moves ideas. Big ideas. Bombastic ideas. Game-changing ideas. It lights the fuse and blasts your brain into the stratosphere, triggering a chain reaction of creativity.
They needed a platform that could speak to everyone, from creatives to teachers to dentists, and inspire them to get things moving. We coined the line – Think it. Make it. Move it. – a simple, modular statement that can be playfully re-written to suit any number of professions.
Next, we reached out to WeTransfer’s creative network, asking what big ideas people were trying to bring to life. JUNGLE had an ambitious idea for their new studio album – to turn the album into a motion-picture, comprised of 14 music videos. And so we joined them for the ride... documenting their creative process and turning the material into posters, TV spots, as well as an online hub – jungle.wetransfer.com – where we ‘dropped’ various other fun stuff to scores of hungry fans (i.e. musical stems for a remix competition, a behind-the-scenes zine, and 3D-printable merch).
The centre-piece of our campaign was essentially a product demo: we created an experimental interactive music video for one of the album’s lead tracks Back on 74, in which the audience could download one of 10,000 artworks created by JUNGLE’s J. Lloyd. Some lucky people also found free tickets to JUNGLE’s 2023 world tour in their file download.
Experience the video here, then check out Jungle’s new album Volcano, out Aug 2023.
WeTransfer Studio
Head of Studio ︎︎︎ Lily Darby, Nessim Higson
Brand Director ︎︎︎ Tara Goutermout
Creative Director ︎︎︎ Matt Skibiak
Creatives ︎︎︎ Tom Bird, Ian Fairbrother
Project Manager ︎︎︎ Hunnah Mullen, Aya Hayashida
Design Direction ︎︎︎ Hugo Timm, D. Alcausin
Designers ︎︎︎ Fin O’Neill, Josh Caley-Brown
Motion Design ︎︎︎ Everton Guilherme, Flávio Lourenço
Software Engineer ︎︎︎ Bram Kekels
Production (WeTransfer)
Production Company ︎︎︎ WHALE
Technical Production Partner ︎︎︎ Nexus Studios
Producer ︎︎︎ Sanne van Hattum
Junior Producer ︎︎︎ Anna Lee
Director / DOP (commericals) ︎︎︎ Rik Burnell
Photographer ︎︎︎ Sophie Green
Editor ︎︎︎ Rigel Kilston
Music ︎︎︎ JUNGLE
Production (JUNGLE)
Production Company ︎︎︎ Contentus Maximus
Director (music videos) ︎︎︎ Charlie Di Placido, J. Lloyd
Producer ︎︎︎ Matt Craig
Lead Choreo ︎︎︎ Shayla Latukolan
DOP ︎︎︎ Natasha Duursma
Set Design ︎︎︎ Sam Storey
**full cast & crew credits for music videos can found in the YouTube description**
READ MORE
WeTransfer doesn’t just share files. It moves ideas. Big ideas. Bombastic ideas. Game-changing ideas. It lights the fuse and blasts your brain into the stratosphere, triggering a chain reaction of creativity.
They needed a platform that could speak to everyone, from creatives to teachers to dentists, and inspire them to get things moving. We coined the line – Think it. Make it. Move it. – a simple, modular statement that can be playfully re-written to suit any number of professions.
Next, we reached out to WeTransfer’s creative network, asking what big ideas people were trying to bring to life. JUNGLE had an ambitious idea for their new studio album – to turn the album into a motion-picture, comprised of 14 music videos. And so we joined them for the ride... documenting their creative process and turning the material into posters, TV spots, as well as an online hub – jungle.wetransfer.com – where we ‘dropped’ various other fun stuff to scores of hungry fans (i.e. musical stems for a remix competition, a behind-the-scenes zine, and 3D-printable merch).
The centre-piece of our campaign was essentially a product demo: we created an experimental interactive music video for one of the album’s lead tracks Back on 74, in which the audience could download one of 10,000 artworks created by JUNGLE’s J. Lloyd. Some lucky people also found free tickets to JUNGLE’s 2023 world tour in their file download.
Experience the video here, then check out Jungle’s new album Volcano, out Aug 2023.
WeTransfer Studio
Head of Studio ︎︎︎ Lily Darby, Nessim Higson
Brand Director ︎︎︎ Tara Goutermout
Creative Director ︎︎︎ Matt Skibiak
Creatives ︎︎︎ Tom Bird, Ian Fairbrother
Project Manager ︎︎︎ Hunnah Mullen, Aya Hayashida
Design Direction ︎︎︎ Hugo Timm, D. Alcausin
Designers ︎︎︎ Fin O’Neill, Josh Caley-Brown
Motion Design ︎︎︎ Everton Guilherme, Flávio Lourenço
Software Engineer ︎︎︎ Bram Kekels
Production (WeTransfer)
Production Company ︎︎︎ WHALE
Technical Production Partner ︎︎︎ Nexus Studios
Producer ︎︎︎ Sanne van Hattum
Junior Producer ︎︎︎ Anna Lee
Director / DOP (commericals) ︎︎︎ Rik Burnell
Photographer ︎︎︎ Sophie Green
Editor ︎︎︎ Rigel Kilston
Music ︎︎︎ JUNGLE
Production (JUNGLE)
Production Company ︎︎︎ Contentus Maximus
Director (music videos) ︎︎︎ Charlie Di Placido, J. Lloyd
Producer ︎︎︎ Matt Craig
Lead Choreo ︎︎︎ Shayla Latukolan
DOP ︎︎︎ Natasha Duursma
Set Design ︎︎︎ Sam Storey
**full cast & crew credits for music videos can found in the YouTube description**