TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎
TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎
The Body Shop
Treat Her Like A Queen
2015
Commercial work

A peek behind the royal gates of Buckingham Palace to see what Mother’s Day looks like... probably.

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The Body Shop were using the line 'Treat Her Like A Queen' across their stores for Mother's Day, and asked our help in bringing it to life as a film.

We wondered how Prince Charles might treat Her Majesty The Queen on Mother's Day morning? And rather than a big royal fanfare, we’d like to think it's not too different from the rest of us peasants.

We commissioned BAFTA-award winning artist Alison Jackson – famed for her provocative photos of (spoof) celebrity figures in private moments – to direct the clip, which ended up causing quite a stir online. Much of the public were fooled, and it was equally loved by gossip stalwarts like The Mail Online, as by cultural connoisseurs like It’s Nice That. It even picked up Gold in the Film category at the Clio Awards, and currently has over 7m views on YouTube.

Later that year, when The Body Shop were due to launch their British Rose collection, we continued riding the royal wave by combining The Queen’s beloved corgis with American Beauty‘s iconic rose petal scene. (8)

(6)  Examples of Alison Jackson’s past work featuring the British royal family.


Agency  ︎︎︎  Mr. President
Creative  ︎︎︎  Tom Bird, Thea Hamren
Creative Director  ︎︎︎  Jon Gledstone, Laura Jordan-Bambach
Account Handler  ︎︎︎  Tom Trevelyan 
Agency Producer  ︎︎︎  Steph Mylam
Line Producer  ︎︎︎  Charlie Phillips
Director  ︎︎︎  Alison Jackson
Production Company  ︎︎︎  Mindseye

Mark
Wednesday May 11 2022
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