Fastned
Petroholics Anonymous
2022
Commercial work
Petroholics Anonymous
2022
Commercial work
A glimpse into the near future where petrol drivers are seen as no different to alcoholics or drug addicts.
Fastned are an innovative company accelerating the transition to electric vehicles by manufacturing ‘fast-charging’ stations across the EU. They were embarking on another round of seed investment, and needed a film to pull on the hearts (and wallets) of those investors still on the fence about electric vehicles.
Venture capitalists tend to be middle-age men who like to be right. We wanted to warn them of who they’ll become if they get this decision wrong... meet Tom, a petroholic who got left behind.
*update* The internal team at Fastned developed a podcast series based on the film (3). Give it a listen here.
**the track used in this edit (Fugazi – Number 5) is unlicensed and only used here since I wasn’t a fan of the music used in the final cut.**
Creative ︎︎︎ Tom Bird
Writers ︎︎︎ Tom Bird, Dana J Kane
Director / Editor ︎︎︎ Richard Hu
Producer ︎︎︎ Ekaterina Golovkina
Creative Director (Fastned) ︎︎︎ Dana J Kane
Art Director (Fastned) ︎︎︎ Billy Osbourne
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Fastned are an innovative company accelerating the transition to electric vehicles by manufacturing ‘fast-charging’ stations across the EU. They were embarking on another round of seed investment, and needed a film to pull on the hearts (and wallets) of those investors still on the fence about electric vehicles.
Venture capitalists tend to be middle-age men who like to be right. We wanted to warn them of who they’ll become if they get this decision wrong... meet Tom, a petroholic who got left behind.
*update* The internal team at Fastned developed a podcast series based on the film (3). Give it a listen here.
**the track used in this edit (Fugazi – Number 5) is unlicensed and only used here since I wasn’t a fan of the music used in the final cut.**
Creative ︎︎︎ Tom Bird
Writers ︎︎︎ Tom Bird, Dana J Kane
Director / Editor ︎︎︎ Richard Hu
Producer ︎︎︎ Ekaterina Golovkina
Creative Director (Fastned) ︎︎︎ Dana J Kane
Art Director (Fastned) ︎︎︎ Billy Osbourne