![1/6 [Les Rosbiefs]](https://freight.cargo.site/t/original/i/020fee53cb917a9d4e0c2fed87525e46911b3c0654c418d09d35d656323ca85e/PADDYPOWER-XXXLUCKY-ONLINE-7a.jpg)
![5/6 [Wacky Waving Wenger]](https://freight.cargo.site/t/original/i/9b702f9db80954eca0b789e8046494a777ab7f50f18119ec4b5b5bb0900da3c9/PADDYPOWER-XXXLUCKY-ONLINE-6.jpg)
![6/6 [Tyson Fury's Tender Turkeys]](https://freight.cargo.site/t/original/i/6dcf3c815f69b34b544d404922ccd61ae05ae2b29cf7cab3d8b948968ce66d0b/PADDYPOWER-XXXLUCKY-ONLINE-5.jpg)
Paddy Power
various mischief
2015–2017
Commercial work
various mischief
2015–2017
Commercial work
The world’s largest pair of underwear (no joke) plus a bunch more ridiculous ideas for the Irish sports-betting company notorious for causing trouble.
(1)
Les Rosbiefs
Rosbief (n) ~ A derogatory French term used to describe the English on account of their pale complexion and tendency to go red when it’s hot.
Paddy Power asked us how they could welcome England fans to Euro 2016, hosted in France. Since the first England fixture was to be played in sunny Marseille, we proposed casting a mix of ‘les rosbiefs’ – pale and sunburnt British bodies – to combine and create a giant St Georges flag in support.
(2–4)
XXXLucky
Paddy Power were banned for 5 years from sponsoring the iconic Cheltenham Horseraces (I wont go into details why). But they asked us for creative ideas to “sneak back in”.
One idea, was to make their logo – a pair of lucky green pants 🩲 – really big. Like, obscenely big. Big enough to hang on a washing line in a distant field and still be visible from the racecourse. Amazingly, this is the idea that went into production, and almost made it into the air. Almost. Just watch the film...
(5)
Wacky Waving Wenger
Arsene Wenger – the long-standing and increasingly unpopular manager of Arsenal FC – was on the brink of being sacked. The odds said he’d soon be looking for a new job. Since his trademark long puffer jacket always made him look like one of those wacky waving inflatable tube men, we thought it’d be a nice gesture if Paddy Power made a bespoke one, and placed it outside Arsenal’s home stadium, advertising Wenger to prospective new employers.
(6)
Tyson Fury’s Tender Turkeys
Paddy Power wanted to wish everyone a Merry Christmas. That winter, the professional British boxer Tyson Fury was all over the news due to one of his many controversies. We suggested putting his boxing skills to a different use... creating a unique christmas food cart selling turkey sandwiches, tenderised by Tyson himself.
Agency ︎︎︎ WE ARE Pi
Creative ︎︎︎ Tom Bird, Tom Biddulph
Creative Director ︎︎︎ Rick Chant, Barney Hobson
Account Handler ︎︎︎ Paddy Garvey
Producer ︎︎︎ Vicky Cullen, Ekaterina Golovkina
Production Designers (XXXLucky) ︎︎︎ MADE Studio (UK)
READ MORE
(1)
Les Rosbiefs
Rosbief (n) ~ A derogatory French term used to describe the English on account of their pale complexion and tendency to go red when it’s hot.
Paddy Power asked us how they could welcome England fans to Euro 2016, hosted in France. Since the first England fixture was to be played in sunny Marseille, we proposed casting a mix of ‘les rosbiefs’ – pale and sunburnt British bodies – to combine and create a giant St Georges flag in support.
(2–4)
XXXLucky
Paddy Power were banned for 5 years from sponsoring the iconic Cheltenham Horseraces (I wont go into details why). But they asked us for creative ideas to “sneak back in”.
One idea, was to make their logo – a pair of lucky green pants 🩲 – really big. Like, obscenely big. Big enough to hang on a washing line in a distant field and still be visible from the racecourse. Amazingly, this is the idea that went into production, and almost made it into the air. Almost. Just watch the film...
(5)
Wacky Waving Wenger
Arsene Wenger – the long-standing and increasingly unpopular manager of Arsenal FC – was on the brink of being sacked. The odds said he’d soon be looking for a new job. Since his trademark long puffer jacket always made him look like one of those wacky waving inflatable tube men, we thought it’d be a nice gesture if Paddy Power made a bespoke one, and placed it outside Arsenal’s home stadium, advertising Wenger to prospective new employers.
(6)
Tyson Fury’s Tender Turkeys
Paddy Power wanted to wish everyone a Merry Christmas. That winter, the professional British boxer Tyson Fury was all over the news due to one of his many controversies. We suggested putting his boxing skills to a different use... creating a unique christmas food cart selling turkey sandwiches, tenderised by Tyson himself.
Agency ︎︎︎ WE ARE Pi
Creative ︎︎︎ Tom Bird, Tom Biddulph
Creative Director ︎︎︎ Rick Chant, Barney Hobson
Account Handler ︎︎︎ Paddy Garvey
Producer ︎︎︎ Vicky Cullen, Ekaterina Golovkina
Production Designers (XXXLucky) ︎︎︎ MADE Studio (UK)