Nike x Oranjeleeuwen
Oranje Fatalis
2025
Commercial work
Oranje Fatalis
2025
Commercial work
Orange is nice, unless you have to share a pitch with it. Some scare tactics to strike fear into opponents ahead of the Euros.
To celebrate the Netherlands women’s football team and taunt rivals in the run up to Euro 2025, we revised one of the most iconic national symbols: introducing Oranje Fatalis – a tulip with thorns, for a team that knows how to hurt.
Created in collaboration with Dutch silk flower specialists Bloom & Wolf, Oranje Fatalis is a new strain of tulip representing the character and fear factor of the ‘OranjeLeeuwinnen’ as they set their sights on European glory.
These thorned tulips took over flower stalls across Amsterdam before the opening fixture of the tournament, while prickly bouquets were sent to the opposing team’s changing room before kick-off.
**this is the only piece of work in my portfolio where I did not develop the initial concept, however I led the project through production, shooting across three different countries, and across final design**
Client ︎︎︎ Nike Football, Netherlands Football Association
Agency ︎︎︎ Wieden + Kennedy Amsterdam
Creative Director ︎︎︎ Zeynep Orbay
Executive Producer ︎︎︎ Khalid El Khouani
Art Director ︎︎︎ Tom Bird, Christian Baur
Copywriter ︎︎︎ Allen Stephenson
Designer ︎︎︎ Shen Hou
Producer ︎︎︎ Saltanat Ibraeva, Isaac Chukwumah
Account Handler ︎︎︎ Hannah Heidar
Photographers ︎︎︎ Alma de Ricou + Manon Engel @ Division
Retouch ︎︎︎ INK, Paris
Featuring ︎︎︎ Esmee Brugts
Jil Roord
Romeé Leuchter
Jackie Groenen
Wieke Kaptein
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To celebrate the Netherlands women’s football team and taunt rivals in the run up to Euro 2025, we revised one of the most iconic national symbols: introducing Oranje Fatalis – a tulip with thorns, for a team that knows how to hurt.
Created in collaboration with Dutch silk flower specialists Bloom & Wolf, Oranje Fatalis is a new strain of tulip representing the character and fear factor of the ‘OranjeLeeuwinnen’ as they set their sights on European glory.
These thorned tulips took over flower stalls across Amsterdam before the opening fixture of the tournament, while prickly bouquets were sent to the opposing team’s changing room before kick-off.
**this is the only piece of work in my portfolio where I did not develop the initial concept, however I led the project through production, shooting across three different countries, and across final design**
Client ︎︎︎ Nike Football, Netherlands Football Association
Agency ︎︎︎ Wieden + Kennedy Amsterdam
Creative Director ︎︎︎ Zeynep Orbay
Executive Producer ︎︎︎ Khalid El Khouani
Art Director ︎︎︎ Tom Bird, Christian Baur
Copywriter ︎︎︎ Allen Stephenson
Designer ︎︎︎ Shen Hou
Producer ︎︎︎ Saltanat Ibraeva, Isaac Chukwumah
Account Handler ︎︎︎ Hannah Heidar
Photographers ︎︎︎ Alma de Ricou + Manon Engel @ Division
Retouch ︎︎︎ INK, Paris
Featuring ︎︎︎ Esmee Brugts
Jil Roord
Romeé Leuchter
Jackie Groenen
Wieke Kaptein