WeTransfer
Move it like a Pro
2024
Commercial work
Move it like a Pro
2024
Commercial work
A campaign that makes upgrading to WeTransfer Pro make sense to even the least professional of professionals.
WeTransfer, the file-sharing giant, had a problem: they had 80-million users, yet less than 1% paid for a WeTransfer Pro account.
But how do you talk to designers and photographers and filmmakers and editors and retouchers and sound engineers and location scouts and casting reps and production managers and all the other fish swimming in this soup we call ‘the creative industry’?
Well, everyone is a professional of some sort, so we locked onto that word – pro – designed a bazillion iterations (4), each representing a different type of creative profession (not quite 80-million, but a lot), then bounced it around the English language like a beach ball (7). A playful way to talk to all kinds of people about all manner of things.
We then asked some proper pros... the likes of Gabriel Moses, Joshua Kissi, Jessica Walsh and Quinn Wilson ...to show us what being a professional looks like by sharing glimpses of their creative process lurking in their camera-roll, which we then turned into a series of films (2).
The campaign played out across WeTransfer, WePresent and Instagram.
Head of Studio ︎︎︎ Marc Vermeeren, Keith Butters
Design Director ︎︎︎ Pia Vivo
Creative Directors ︎︎︎ Tom Bird & Tom Biddulph
Art Direction ︎︎︎ Pia Vivo, Fin O’Neill, Tom Bird
Copywriter ︎︎︎ Tom Biddulph, Tom Bird, Abbie Robinson
Motion Design ︎︎︎ Everton Guilherme, Nacho Darras
Graphic Design ︎︎︎ Nathan Hoang, Terezie Štindlová
Project Manager ︎︎︎ Hannah Mullen
Producer ︎︎︎ Vera le Blanc, Linsey Ruijter
Animation Partner ︎︎︎ BUCK
WePresent Director ︎︎︎ Holly Fraser
Music ︎︎︎ Suzi Analog (licenced via WARP)
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WeTransfer, the file-sharing giant, had a problem: they had 80-million users, yet less than 1% paid for a WeTransfer Pro account.
But how do you talk to designers and photographers and filmmakers and editors and retouchers and sound engineers and location scouts and casting reps and production managers and all the other fish swimming in this soup we call ‘the creative industry’?
Well, everyone is a professional of some sort, so we locked onto that word – pro – designed a bazillion iterations (4), each representing a different type of creative profession (not quite 80-million, but a lot), then bounced it around the English language like a beach ball (7). A playful way to talk to all kinds of people about all manner of things.
We then asked some proper pros... the likes of Gabriel Moses, Joshua Kissi, Jessica Walsh and Quinn Wilson ...to show us what being a professional looks like by sharing glimpses of their creative process lurking in their camera-roll, which we then turned into a series of films (2).
The campaign played out across WeTransfer, WePresent and Instagram.
Head of Studio ︎︎︎ Marc Vermeeren, Keith Butters
Design Director ︎︎︎ Pia Vivo
Creative Directors ︎︎︎ Tom Bird & Tom Biddulph
Art Direction ︎︎︎ Pia Vivo, Fin O’Neill, Tom Bird
Copywriter ︎︎︎ Tom Biddulph, Tom Bird, Abbie Robinson
Motion Design ︎︎︎ Everton Guilherme, Nacho Darras
Graphic Design ︎︎︎ Nathan Hoang, Terezie Štindlová
Project Manager ︎︎︎ Hannah Mullen
Producer ︎︎︎ Vera le Blanc, Linsey Ruijter
Animation Partner ︎︎︎ BUCK
WePresent Director ︎︎︎ Holly Fraser
Music ︎︎︎ Suzi Analog (licenced via WARP)