WeTransfer
Move it like a Pro
2024
Commercial work
Move it like a Pro
2024
Commercial work
A campaign that makes upgrading to WeTransfer Pro a no-brainer for even the least professional pro’s.
WeTransfer had a problem: 80-million users, yet less than 1% paid for a WeTransfer Pro account.
So how do you talk to designers / photographers / filmmakers / editors / retouchers / sound engineers / location scouts / casting reps / production managers and all other fish swimming in this soup we call ‘the creative industry’?
Everyone’s a professional in their own way, so we locked onto that word – pro – and designed a bazillion iterations, one for every creative profession (not quite 80-million, but a lot), then bounced this prefix around the English language like a beach ball, constructing playful messages for all kinds of people about all manner of things.
We then asked some proper pros... the likes of Gabriel Moses, Joshua Kissi, Jessica Walsh and Quinn Wilson ...to show us what being a true professional looks like – sharing glimpses of their creative process lurking on their mobile – which we then turned into a series of idents.
The campaign played out across WeTransfer, WePresent and Instagram.
Head of Studio ︎︎︎ Marc Vermeeren, Keith Butters
Design Director ︎︎︎ Pia Vivo
Creative Directors ︎︎︎ Tom Bird & Tom Biddulph
Art Direction ︎︎︎ Pia Vivo, Fin O’Neill, Tom Bird
Copywriter ︎︎︎ Tom Biddulph, Tom Bird, Abbie Robinson
Motion Design ︎︎︎ Everton Guilherme, Nacho Darras
Graphic Design ︎︎︎ Nathan Hoang, Terezie Štindlová
Project Manager ︎︎︎ Hannah Mullen
Producer ︎︎︎ Vera le Blanc, Linsey Ruijter
Animation Partner ︎︎︎ BUCK
WePresent Director ︎︎︎ Holly Fraser
Music ︎︎︎ Suzi Analog (licenced via WARP)
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WeTransfer had a problem: 80-million users, yet less than 1% paid for a WeTransfer Pro account.
So how do you talk to designers / photographers / filmmakers / editors / retouchers / sound engineers / location scouts / casting reps / production managers and all other fish swimming in this soup we call ‘the creative industry’?
Everyone’s a professional in their own way, so we locked onto that word – pro – and designed a bazillion iterations, one for every creative profession (not quite 80-million, but a lot), then bounced this prefix around the English language like a beach ball, constructing playful messages for all kinds of people about all manner of things.
We then asked some proper pros... the likes of Gabriel Moses, Joshua Kissi, Jessica Walsh and Quinn Wilson ...to show us what being a true professional looks like – sharing glimpses of their creative process lurking on their mobile – which we then turned into a series of idents.
The campaign played out across WeTransfer, WePresent and Instagram.
Head of Studio ︎︎︎ Marc Vermeeren, Keith Butters
Design Director ︎︎︎ Pia Vivo
Creative Directors ︎︎︎ Tom Bird & Tom Biddulph
Art Direction ︎︎︎ Pia Vivo, Fin O’Neill, Tom Bird
Copywriter ︎︎︎ Tom Biddulph, Tom Bird, Abbie Robinson
Motion Design ︎︎︎ Everton Guilherme, Nacho Darras
Graphic Design ︎︎︎ Nathan Hoang, Terezie Štindlová
Project Manager ︎︎︎ Hannah Mullen
Producer ︎︎︎ Vera le Blanc, Linsey Ruijter
Animation Partner ︎︎︎ BUCK
WePresent Director ︎︎︎ Holly Fraser
Music ︎︎︎ Suzi Analog (licenced via WARP)