TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎
TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎
KLABU
Ter Apel clubhouse
2023
Commercial work

A splash of optimism to launch KLABU’s latest project inside the Netherlands’ largest facility for refugees and asylum seekers.

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A fresh wave of migration into Europe during 2022 created a backlog of asylum claims across the continent. In Ter Apel, the largest refugee centre in NL, residents ended up spending months, waiting…

KLABU responded to the situation by initiating a weekly sports programme for the most vulnerable – the unaccompanied minors – and the success of the programme led to an opportunity to launch an official KLABU clubhouse. The only issue was that the sports-court inside Ter Apel was a bit, well, bleak... grey slabs inside a big cage.

KLABU, however, is a vibrant brand that seeks to add colour back to peoples lives. So I proposed to launch the clubhouse by teaming up with the young residents to give the sports court a lick of paint – recreating the KLABU pattern that features on all their sportswear.

In true low-budget-DIY-fashion, I schooled myself on concrete murals, before loading the van with paint, brushes and overalls. We then strapped some Go-Pros on the paint-rollers and let the kiddos go wild...

More info on the project here, and some behind-the-scenes here.


Creative Director ︎︎︎  Tom Bird
Directors ︎︎︎  Richard Hu, Tom Bird
DOP ︎︎︎  Richard Hu
Editor ︎︎︎  Richard Hu, Tom Bird
Production Assistance ︎︎︎  Tjark Klimant
Mural Prep Partner ︎︎︎ Fleur Harmsen
Photography ︎︎︎  Rie Yamauchi, Tom Bird
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎  KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎  COA Nederland
                                        UEFA Foundation
                                        ESPN (NL)
                                        Nederlandse Loterij
                                        BasicFit (NL)
                                        Loods
                                        3x3 Unites
                                        ApenkooienGym
                                        VAAF

Big shout out also to Nike Football for the cash-monies!

Mark
Wednesday May 11 2022
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