KLABU
Ter Apel clubhouse launch
2023
Commercial work
Ter Apel clubhouse launch
2023
Commercial work
A splash of optimism to launch KLABU inside the Netherlands’ largest centre for refugees and asylum-seekers.
In 2022, a fresh wave of immigration into the EU created a backlog of asylum claims across the continent. In the Netherlands’ largest refugee reception centre (Ter Apel), new arrivals were spending months inside a facility intended only for a short stay.
KLABU responded to the situation by initiating a weekly sports programme for the most at-risk youth, and its immediate success led to the launch of an official sports clubhouse. (10)
But as an organisation that seeks to add colour back to peoples lives, the sports infrastructure in Ter Apel – grey slabs inside a big cage – felt a bit... bleak. I pitched that together with the young residents, we give the court a lick of paint, recreating KLABU’s iconic butterfly pattern (featured across all their sportswear).
We hooked up a speaker, donned some overalls, strapped Go-Pro’s to the paint rollers and got to work. More info on the project here, and some behind-the-scenes here.
KLABU ︎︎︎ Jan Van Hövell, Kelvin Govey
Creative Director ︎︎︎ Tom Bird
Producer ︎︎︎ Tom Bird
Director ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Editor ︎︎︎ Richard Hu, Tom Bird
Production Assistents ︎︎︎ Fleur Harmsen, Tjark Klimant
Photography ︎︎︎ Rie Yamauchi
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!
READ MORE
In 2022, a fresh wave of immigration into the EU created a backlog of asylum claims across the continent. In the Netherlands’ largest refugee reception centre (Ter Apel), new arrivals were spending months inside a facility intended only for a short stay.
KLABU responded to the situation by initiating a weekly sports programme for the most at-risk youth, and its immediate success led to the launch of an official sports clubhouse. (10)
But as an organisation that seeks to add colour back to peoples lives, the sports infrastructure in Ter Apel – grey slabs inside a big cage – felt a bit... bleak. I pitched that together with the young residents, we give the court a lick of paint, recreating KLABU’s iconic butterfly pattern (featured across all their sportswear).
We hooked up a speaker, donned some overalls, strapped Go-Pro’s to the paint rollers and got to work. More info on the project here, and some behind-the-scenes here.
KLABU ︎︎︎ Jan Van Hövell, Kelvin Govey
Creative Director ︎︎︎ Tom Bird
Producer ︎︎︎ Tom Bird
Director ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Editor ︎︎︎ Richard Hu, Tom Bird
Production Assistents ︎︎︎ Fleur Harmsen, Tjark Klimant
Photography ︎︎︎ Rie Yamauchi
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!