KLABU
Ter Apel clubhouse
2023
Commercial work
Ter Apel clubhouse
2023
Commercial work
A splash of optimism to launch KLABU’s latest project inside the Netherlands’ largest facility for refugees and asylum seekers.
A fresh wave of migration into Europe during 2022 created a backlog of asylum claims across the continent. In Ter Apel, the largest refugee centre in NL, residents ended up spending months, waiting…
KLABU responded to the situation by initiating a weekly sports programme for the most vulnerable – the unaccompanied minors – and the success of the programme led to an opportunity to launch an KLABU sports clubhouse. (10) The only issue was that the sports-court inside Ter Apel was a bit, well, bleak... grey slabs inside a big cage.
KLABU, however, is a vibrant brand that seeks to add colour back to peoples lives. So I proposed to launch the clubhouse by teaming up with the young residents to give the sports court a lick of paint – recreating the KLABU pattern that features on all their sportswear.
In true low-budget-DIY-fashion, I schooled myself on concrete murals, before loading the van with paint, brushes and overalls. We then strapped some Go-Pros on the paint-rollers and let the kiddos go wild...
More info on the project here, and some behind-the-scenes here.
Creative Director ︎︎︎ Tom Bird
Directors ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Editor ︎︎︎ Richard Hu, Tom Bird
Production Assistance ︎︎︎ Tjark Klimant
Mural Prep Partner ︎︎︎ Fleur Harmsen
Photography ︎︎︎ Rie Yamauchi, Tom Bird
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!
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A fresh wave of migration into Europe during 2022 created a backlog of asylum claims across the continent. In Ter Apel, the largest refugee centre in NL, residents ended up spending months, waiting…
KLABU responded to the situation by initiating a weekly sports programme for the most vulnerable – the unaccompanied minors – and the success of the programme led to an opportunity to launch an KLABU sports clubhouse. (10) The only issue was that the sports-court inside Ter Apel was a bit, well, bleak... grey slabs inside a big cage.
KLABU, however, is a vibrant brand that seeks to add colour back to peoples lives. So I proposed to launch the clubhouse by teaming up with the young residents to give the sports court a lick of paint – recreating the KLABU pattern that features on all their sportswear.
In true low-budget-DIY-fashion, I schooled myself on concrete murals, before loading the van with paint, brushes and overalls. We then strapped some Go-Pros on the paint-rollers and let the kiddos go wild...
More info on the project here, and some behind-the-scenes here.
Creative Director ︎︎︎ Tom Bird
Directors ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Editor ︎︎︎ Richard Hu, Tom Bird
Production Assistance ︎︎︎ Tjark Klimant
Mural Prep Partner ︎︎︎ Fleur Harmsen
Photography ︎︎︎ Rie Yamauchi, Tom Bird
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!