KLABU
Ter Apel clubhouse
2023
Commercial work
Ter Apel clubhouse
2023
Commercial work
A splash of optimism to launch KLABU’s latest project inside the Netherlands’ largest facility for refugees and asylum seekers.
A fresh wave of migration into Europe during 2022 created a backlog of asylum claims processing across the continent. In Ter Apel, the largest refugee centre in NL, residents ended up spending months, waiting…
KLABU responded to the situation by initiating a weekly sports programme for the most vulnerable residents: the unaccompanied minors. Its success led to launching an official KLABU clubhouse within the facility with the support of UEFA. The only problem was that the existing sports-court in Ter Apel was a bit, err, bleak... grey slabs inside a big cage ...whereas KLABU seeks to add colour back to peoples lives.
I proposed that we launch the clubhouse by giving the sports court a lick of paint, After all, the tiles made the perfect canvas for re-creating the iconic KLABU butterfly pattern (which features on all KLABU sportswear) plus it would be a fun community painting day with the young residents.
In true low-budget DIY fashion, I learnt everything I could about concrete murals, before buying some paint, some brushes and some overalls. We then strapped some Go-Pros on the paint-rollers and let the kids go wild...
More info on the project here, and some behind-the-scenes here.
Creative Director ︎︎︎ Tom Bird
Director ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Edit ︎︎︎ Richard Hu, Tom Bird
Production Assistance ︎︎︎ Tjark Klimant
Mural Prep Partner ︎︎︎ Fleur Harmsen
Photography ︎︎︎ Rie Yamauchi, Tom Bird
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!
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A fresh wave of migration into Europe during 2022 created a backlog of asylum claims processing across the continent. In Ter Apel, the largest refugee centre in NL, residents ended up spending months, waiting…
KLABU responded to the situation by initiating a weekly sports programme for the most vulnerable residents: the unaccompanied minors. Its success led to launching an official KLABU clubhouse within the facility with the support of UEFA. The only problem was that the existing sports-court in Ter Apel was a bit, err, bleak... grey slabs inside a big cage ...whereas KLABU seeks to add colour back to peoples lives.
I proposed that we launch the clubhouse by giving the sports court a lick of paint, After all, the tiles made the perfect canvas for re-creating the iconic KLABU butterfly pattern (which features on all KLABU sportswear) plus it would be a fun community painting day with the young residents.
In true low-budget DIY fashion, I learnt everything I could about concrete murals, before buying some paint, some brushes and some overalls. We then strapped some Go-Pros on the paint-rollers and let the kids go wild...
More info on the project here, and some behind-the-scenes here.
Creative Director ︎︎︎ Tom Bird
Director ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Edit ︎︎︎ Richard Hu, Tom Bird
Production Assistance ︎︎︎ Tjark Klimant
Mural Prep Partner ︎︎︎ Fleur Harmsen
Photography ︎︎︎ Rie Yamauchi, Tom Bird
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!