KLABU
Ter Apel clubhouse
2023
Commercial work
Ter Apel clubhouse
2023
Commercial work
A splash of optimism to launch KLABU’s latest sports project inside the Netherlands largest asylum centre.
A fresh wave of immigration into the EU during 2022 created a backlog of asylum claims across the continent. In Ter Apel, the largest refugee reception centre in NL, new arrivals were spending months inside a facility intended only for a couple of weeks.
KLABU responded to the situation by initiating a weekly sports programme for the most at-risk youth, and the success of the programme led to us launching an official sports clubhouse inside the centre. (10)
But for an organisation the seeks to add colour back to peoples lives, the sports infrastructure – grey slabs inside a big cage – felt a bit... bleak. I proposed that together with the young residents, we give the court a lick of paint, recreating KLABU’s iconic ‘butterfly’ pattern (featured across all their sportswear).
We hooked up a speaker, donned some overalls, strapped Go-Pro’s to the paint rollers and had a fun day. More info on the project here, and some behind-the-scenes here.
KLABU ︎︎︎ Jan Van Hövell, Kelvin Govey
Creative Director ︎︎︎ Tom Bird
Producer ︎︎︎ Tom Bird
Director ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Editor ︎︎︎ Richard Hu, Tom Bird
Production Assistents ︎︎︎ Fleur Harmsen, Tjark Klimant
Photography ︎︎︎ Rie Yamauchi
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!
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A fresh wave of immigration into the EU during 2022 created a backlog of asylum claims across the continent. In Ter Apel, the largest refugee reception centre in NL, new arrivals were spending months inside a facility intended only for a couple of weeks.
KLABU responded to the situation by initiating a weekly sports programme for the most at-risk youth, and the success of the programme led to us launching an official sports clubhouse inside the centre. (10)
But for an organisation the seeks to add colour back to peoples lives, the sports infrastructure – grey slabs inside a big cage – felt a bit... bleak. I proposed that together with the young residents, we give the court a lick of paint, recreating KLABU’s iconic ‘butterfly’ pattern (featured across all their sportswear).
We hooked up a speaker, donned some overalls, strapped Go-Pro’s to the paint rollers and had a fun day. More info on the project here, and some behind-the-scenes here.
KLABU ︎︎︎ Jan Van Hövell, Kelvin Govey
Creative Director ︎︎︎ Tom Bird
Producer ︎︎︎ Tom Bird
Director ︎︎︎ Richard Hu, Tom Bird
DOP ︎︎︎ Richard Hu
Editor ︎︎︎ Richard Hu, Tom Bird
Production Assistents ︎︎︎ Fleur Harmsen, Tjark Klimant
Photography ︎︎︎ Rie Yamauchi
Music Licensing ︎︎︎ Out / Standard
Cast ︎︎︎ KLABU team & Ter Apel residents (May 2023)
Project partners ︎︎︎ COA Nederland
UEFA Foundation
ESPN (NL)
Nederlandse Loterij
BasicFit (NL)
Loods
3x3 Unites
ApenkooienGym
VAAF
Big shout out also to Nike Football for the cash-monies!