KLABU
Amsterdam kit launch
2023
Commercial work
Amsterdam kit launch
2023
Commercial work
A pigeon, a heron, and a rainy day in Amsterdam tell the story behind the badge on KLABU’s new Amsterdam teamwear.
KLABU is a sports foundation with a mission to support refugees through sport. Through a partnership with UNHCR, we create sports clubhouses in refugee camps around the world, then help fund the projects through our sportswear brand.
With travel to our international projects limited during the Covid-19 pandemic, KLABU began looking at what we could do closer to home. And so the weekly workout was born... a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with local Amsterdammers.
Every KLABU kit features a badge co-created with those involved in the project. The Amsterdam badge features two birds, a heron and a pigeon, representing the refugee & host communities coming together around a classic Amsterdam water fountain, described by a regular member as, “the place where new friendships begin”.
We brought the film to life with various members of our weekly workout crew, on an authentic rainy day in the city. The commercial was screened across all Amsterdam cinemas throughout the summer.
Grab the shirt and show your support here.
(1, 5) Film shoot BTS
(6, 7) Launch event @ Het Ketelhuis cinema
(8, 9) Posters for KLABU’s JCDecaux NL Prize
KLABU ︎︎︎ Jan Van Hövell, Kelvin Govey
Creative Director ︎︎︎ Emilio de Haan, Tom Bird
Creative / Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari
Producer ︎︎︎ Cherise Basiran
Production Co ︎︎︎ DPPLR
Director ︎︎︎ Mikki Sindhunata
Line Producer ︎︎︎ Jimi Visser
Casting ︎︎︎ Mohammed Bah, Lisa Elsenburg
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
VFX ︎︎︎ Ton Habraken @ Compound
Grade ︎︎︎ Qianwei Tong
Motion Graphics ︎︎︎ Nick Fatouris
Music ︎︎︎ Nils den Otter @ Audentity
Stylist ︎︎︎ Perrine Philomeen
Photography ︎︎︎ Tom Bird, Manouk Quint
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KLABU is a sports foundation with a mission to support refugees through sport. Through a partnership with UNHCR, we create sports clubhouses in refugee camps around the world, then help fund the projects through our sportswear brand.
With travel to our international projects limited during the Covid-19 pandemic, KLABU began looking at what we could do closer to home. And so the weekly workout was born... a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with local Amsterdammers.
Every KLABU kit features a badge co-created with those involved in the project. The Amsterdam badge features two birds, a heron and a pigeon, representing the refugee & host communities coming together around a classic Amsterdam water fountain, described by a regular member as, “the place where new friendships begin”.
We brought the film to life with various members of our weekly workout crew, on an authentic rainy day in the city. The commercial was screened across all Amsterdam cinemas throughout the summer.
Grab the shirt and show your support here.
(1, 5) Film shoot BTS
(6, 7) Launch event @ Het Ketelhuis cinema
(8, 9) Posters for KLABU’s JCDecaux NL Prize
KLABU ︎︎︎ Jan Van Hövell, Kelvin Govey
Creative Director ︎︎︎ Emilio de Haan, Tom Bird
Creative / Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari
Producer ︎︎︎ Cherise Basiran
Production Co ︎︎︎ DPPLR
Director ︎︎︎ Mikki Sindhunata
Line Producer ︎︎︎ Jimi Visser
Casting ︎︎︎ Mohammed Bah, Lisa Elsenburg
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
VFX ︎︎︎ Ton Habraken @ Compound
Grade ︎︎︎ Qianwei Tong
Motion Graphics ︎︎︎ Nick Fatouris
Music ︎︎︎ Nils den Otter @ Audentity
Stylist ︎︎︎ Perrine Philomeen
Photography ︎︎︎ Tom Bird, Manouk Quint