KLABU
Amsterdam kit launch
2023
Commercial work
Amsterdam kit launch
2023
Commercial work
A pigeon, a heron, and a rainy day in Amsterdam tell the story behind the badge on KLABU’s new Amsterdam teamwear.
KLABU is a sports foundation with a mission to support refugees through sport. Through a partnership with UNHCR, we create sports clubhouses in refugee camps around the world, then help fund the projects through our sportswear brand.
With travel to our international projects limited during the Covid-19 pandemic, KLABU began looking at what we could do closer to home. And so the weekly workout was born... a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with local Amsterdammers.
Every KLABU kit features a badge co-created with those involved in the project. The Amsterdam badge features two birds, a heron and a pigeon, representing the refugee & host communities coming together around a classic Amsterdam water fountain, described by a regular member as, “the place where new friendships begin”.
We brought the film to life with various members of our weekly workout crew, on an authentic rainy day in the city. The commercial was screened across all Amsterdam cinemas throughout the summer.
Grab the shirt and show your support here.
(1, 5) Film shoot BTS
(6, 7) Launch event @ Het Ketelhuis cinema
(8, 9) Posters for KLABU’s JCDecaux NL Prize
Agency ︎︎︎ HERC
Production Co ︎︎︎ DPPLR
KLABU Leadership ︎︎︎ Jan Van Hövell, Kelvin Govey, Alex Webb
Creative Director ︎︎︎ Emilio de Haan (HERC) + Tom Bird (KLABU)
Director ︎︎︎ Mikki Sindhunata
Creative (Concept & Writer) ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari, Emilio de Haan
Producers ︎︎︎ Cherise Basiran, Jimi Visser
Cast ︎︎︎ KLABU Amsterdam community
Lisa Elsenburg
Mohammed Bah
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
VFX ︎︎︎ Ton Habraken, The Compound
Grade ︎︎︎ Qianwei Tong
Motion Graphics ︎︎︎ Nick Fatouris, Astrid Niari
Music ︎︎︎ Nils den Otter (Audentity) & Majdy (KLABU)
Stylist ︎︎︎ Perrine Philomeen
Photography ︎︎︎ Tom Bird, Manouk Quint
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KLABU is a sports foundation with a mission to support refugees through sport. Through a partnership with UNHCR, we create sports clubhouses in refugee camps around the world, then help fund the projects through our sportswear brand.
With travel to our international projects limited during the Covid-19 pandemic, KLABU began looking at what we could do closer to home. And so the weekly workout was born... a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with local Amsterdammers.
Every KLABU kit features a badge co-created with those involved in the project. The Amsterdam badge features two birds, a heron and a pigeon, representing the refugee & host communities coming together around a classic Amsterdam water fountain, described by a regular member as, “the place where new friendships begin”.
We brought the film to life with various members of our weekly workout crew, on an authentic rainy day in the city. The commercial was screened across all Amsterdam cinemas throughout the summer.
Grab the shirt and show your support here.
(1, 5) Film shoot BTS
(6, 7) Launch event @ Het Ketelhuis cinema
(8, 9) Posters for KLABU’s JCDecaux NL Prize
Agency ︎︎︎ HERC
Production Co ︎︎︎ DPPLR
KLABU Leadership ︎︎︎ Jan Van Hövell, Kelvin Govey, Alex Webb
Creative Director ︎︎︎ Emilio de Haan (HERC) + Tom Bird (KLABU)
Director ︎︎︎ Mikki Sindhunata
Creative (Concept & Writer) ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari, Emilio de Haan
Producers ︎︎︎ Cherise Basiran, Jimi Visser
Cast ︎︎︎ KLABU Amsterdam community
Lisa Elsenburg
Mohammed Bah
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
VFX ︎︎︎ Ton Habraken, The Compound
Grade ︎︎︎ Qianwei Tong
Motion Graphics ︎︎︎ Nick Fatouris, Astrid Niari
Music ︎︎︎ Nils den Otter (Audentity) & Majdy (KLABU)
Stylist ︎︎︎ Perrine Philomeen
Photography ︎︎︎ Tom Bird, Manouk Quint