KLABU
Amsterdam shirt release
2023
Commercial work
Amsterdam shirt release
2023
Commercial work
A pigeon and a heron tell the story behind the badge on KLABU’s Amsterdam teamwear.
KLABU is a sports foundation with a mission to support refugees through sport. In partnership with UNHCR, they create sports clubhouses around the world and fund their projects through sportswear.
With international travel limited during the Covid-19 pandemic, KLABU began looking at what impact could be made closer to home. And so the Amsterdam weekly workout was born: a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with locals.
Every KLABU shirt features a badge co-created with the people it supports. The Amsterdam badge shows two birds: a heron representing the host community, and a pigeon representing the newcomer, gathered around a classic Dutch water fountain – described by workout regular Mamadou as, “the place where new life begins”.
We brought the film to life with various members of our weekly workout crew on an authenticly rainy day in the city. The film was screened across all Amsterdam cinemas through the summer.
Show your support and grab the shirt here.
Creative Director ︎︎︎ Emilio de Haan, Tom Bird
Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari
Producer ︎︎︎ Cherise Basiran
Line Producer ︎︎︎ Jimi Visser
Production Co ︎︎︎ DPPLR
Director ︎︎︎ Mikki Sindhunata
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
Casting ︎︎︎ Mohammed Bah, Lisa Elsenburg
Stylist ︎︎︎ Perrine Philomeen
VFX ︎︎︎ Ton Habraken @ Compound
Motion Graphics ︎︎︎ Nick Fatouris
Grade ︎︎︎ Qianwei Tong
Music ︎︎︎ Nils den Otter @ Audentity
Photography ︎︎︎ Tom Bird, Manouk Quint
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KLABU is a sports foundation with a mission to support refugees through sport. In partnership with UNHCR, they create sports clubhouses around the world and fund their projects through sportswear.
With international travel limited during the Covid-19 pandemic, KLABU began looking at what impact could be made closer to home. And so the Amsterdam weekly workout was born: a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with locals.
Every KLABU shirt features a badge co-created with the people it supports. The Amsterdam badge shows two birds: a heron representing the host community, and a pigeon representing the newcomer, gathered around a classic Dutch water fountain – described by workout regular Mamadou as, “the place where new life begins”.
We brought the film to life with various members of our weekly workout crew on an authenticly rainy day in the city. The film was screened across all Amsterdam cinemas through the summer.
Show your support and grab the shirt here.
Creative Director ︎︎︎ Emilio de Haan, Tom Bird
Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari
Producer ︎︎︎ Cherise Basiran
Line Producer ︎︎︎ Jimi Visser
Production Co ︎︎︎ DPPLR
Director ︎︎︎ Mikki Sindhunata
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
Casting ︎︎︎ Mohammed Bah, Lisa Elsenburg
Stylist ︎︎︎ Perrine Philomeen
VFX ︎︎︎ Ton Habraken @ Compound
Motion Graphics ︎︎︎ Nick Fatouris
Grade ︎︎︎ Qianwei Tong
Music ︎︎︎ Nils den Otter @ Audentity
Photography ︎︎︎ Tom Bird, Manouk Quint