KLABU
Amsterdam Spirit
2023
Commercial work
Amsterdam Spirit
2023
Commercial work
A pigeon... a heron... a water fountain... and a fun little story to launch the sport foundation’s new Amsterdam kit.
KLABU's mission is to support refugees through sport. A unique combination between NGO and brand, the sport foundation operates sports clubhouses in refugee camps around the world through a partnership with UNHCR, whilst the brand creates and sells sportswear to financially support the work.
With international travel limited during the covid-19 pandemic, KLABU began looking at what they could do closer to home – and so the Amsterdam weekly workout was born: as a way to connect newcomers (refugees, asylum seekers and undocumented) with the host community (local Dutchies).
The badge on each KLABU shirt is co-created with those involved in the project. The Amsterdam badge features two different birds – representing both refugee and host community – and a water fountain, which according to workout regular, Mamadou, “is the place where new friendships begin”.
We brought the film to life with many of the KLABU regulars, on a classic rainy day in Amsterdam. Following a launch event at Het Ketelhuis, the film screened in cinemas across Amsterdam during SS23.
Grab the shirt and show your support here.
(1, 5) Film shoot BTS [photos: Tom Bird]
(6, 7) Het Ketelhuis launch event [photos: Manouk Quint]
(8, 9) Posters for KLABU’s JCDecaux NL Prize [design: Tom Bird]
(11) KLABU x GoalClick at Kalobeyei, Kenya [read more here]
Agency ︎︎︎ HERC
Production Co ︎︎︎ DPPLR
KLABU Leadership ︎︎︎ Jan Van Hövell, Kelvin Govey, Alex Webb
Creative Director ︎︎︎ Emilio de Haan (HERC) + Tom Bird (KLABU)
Director ︎︎︎ Mikki Sindhunata
Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari, Emilio de Haan
Producers ︎︎︎ Cherise Basiran, Jimi Visser
Cast ︎︎︎ KLABU Amsterdam community
Lisa Elsenburg
Mohammed Bah
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
VFX ︎︎︎ Ton Habraken, The Compound
Grade ︎︎︎ Qianwei Tong
Motion Graphics ︎︎︎ Nick Fatouris, Astrid Niari
Music ︎︎︎ Nils den Otter (Audentity) & Majdy (KLABU)
Stylist ︎︎︎ Perrine Philomeen
Graphic Design ︎︎︎ Tom Bird
Photography ︎︎︎ Tom Bird, Manouk Quint
READ MORE
KLABU's mission is to support refugees through sport. A unique combination between NGO and brand, the sport foundation operates sports clubhouses in refugee camps around the world through a partnership with UNHCR, whilst the brand creates and sells sportswear to financially support the work.
With international travel limited during the covid-19 pandemic, KLABU began looking at what they could do closer to home – and so the Amsterdam weekly workout was born: as a way to connect newcomers (refugees, asylum seekers and undocumented) with the host community (local Dutchies).
The badge on each KLABU shirt is co-created with those involved in the project. The Amsterdam badge features two different birds – representing both refugee and host community – and a water fountain, which according to workout regular, Mamadou, “is the place where new friendships begin”.
We brought the film to life with many of the KLABU regulars, on a classic rainy day in Amsterdam. Following a launch event at Het Ketelhuis, the film screened in cinemas across Amsterdam during SS23.
Grab the shirt and show your support here.
(1, 5) Film shoot BTS [photos: Tom Bird]
(6, 7) Het Ketelhuis launch event [photos: Manouk Quint]
(8, 9) Posters for KLABU’s JCDecaux NL Prize [design: Tom Bird]
(11) KLABU x GoalClick at Kalobeyei, Kenya [read more here]
Agency ︎︎︎ HERC
Production Co ︎︎︎ DPPLR
KLABU Leadership ︎︎︎ Jan Van Hövell, Kelvin Govey, Alex Webb
Creative Director ︎︎︎ Emilio de Haan (HERC) + Tom Bird (KLABU)
Director ︎︎︎ Mikki Sindhunata
Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari, Emilio de Haan
Producers ︎︎︎ Cherise Basiran, Jimi Visser
Cast ︎︎︎ KLABU Amsterdam community
Lisa Elsenburg
Mohammed Bah
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
VFX ︎︎︎ Ton Habraken, The Compound
Grade ︎︎︎ Qianwei Tong
Motion Graphics ︎︎︎ Nick Fatouris, Astrid Niari
Music ︎︎︎ Nils den Otter (Audentity) & Majdy (KLABU)
Stylist ︎︎︎ Perrine Philomeen
Graphic Design ︎︎︎ Tom Bird
Photography ︎︎︎ Tom Bird, Manouk Quint