KLABU
Amsterdam kit launch
2023
Commercial work
Amsterdam kit launch
2023
Commercial work
A pigeon, a heron, and a rainy day in Amsterdam tell the story behind the badge on KLABU’s Amsterdam sportswear.
KLABU is a sports foundation with a mission to support refugees through sport. In partnership with UNHCR, they create sports clubhouses around the world and fund the projects through sportswear.
With travel to international projects limited during the Covid-19 pandemic, KLABU began looking at what impact we could make closer to home. And so the weekly workout was born: a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with local Amsterdammers.
Every KLABU kit features a badge co-created with the people it supports, and the Amsterdam badge is no different. Two birds: a heron representing the host community, and a pigeon representing the newcomer, gathered around a classic Amsterdam water fountain, described by a regular member as, “the place where new life begins”.
We brought the film to life with various members of our weekly workout crew, on an authentic rainy day in the city, and the film was screened across all Amsterdam cinemas through the summer.
Show your support and grab the shirt here.
Creative Director ︎︎︎ Emilio de Haan, Tom Bird
Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari
Producer ︎︎︎ Cherise Basiran
Line Producer ︎︎︎ Jimi Visser
Production Co ︎︎︎ DPPLR
Director ︎︎︎ Mikki Sindhunata
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
Casting ︎︎︎ Mohammed Bah, Lisa Elsenburg
Stylist ︎︎︎ Perrine Philomeen
VFX ︎︎︎ Ton Habraken @ Compound
Motion Graphics ︎︎︎ Nick Fatouris
Grade ︎︎︎ Qianwei Tong
Music ︎︎︎ Nils den Otter @ Audentity
Photography ︎︎︎ Tom Bird, Manouk Quint
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KLABU is a sports foundation with a mission to support refugees through sport. In partnership with UNHCR, they create sports clubhouses around the world and fund the projects through sportswear.
With travel to international projects limited during the Covid-19 pandemic, KLABU began looking at what impact we could make closer to home. And so the weekly workout was born: a fun way to connect new arrivals (refugees, asylum seekers and undocumented migrants) with local Amsterdammers.
Every KLABU kit features a badge co-created with the people it supports, and the Amsterdam badge is no different. Two birds: a heron representing the host community, and a pigeon representing the newcomer, gathered around a classic Amsterdam water fountain, described by a regular member as, “the place where new life begins”.
We brought the film to life with various members of our weekly workout crew, on an authentic rainy day in the city, and the film was screened across all Amsterdam cinemas through the summer.
Show your support and grab the shirt here.
Creative Director ︎︎︎ Emilio de Haan, Tom Bird
Writer ︎︎︎ Tom Bird
Art Director ︎︎︎ Astrid Niari
Producer ︎︎︎ Cherise Basiran
Line Producer ︎︎︎ Jimi Visser
Production Co ︎︎︎ DPPLR
Director ︎︎︎ Mikki Sindhunata
DOP ︎︎︎ Simon Meesters
Editor ︎︎︎ Samantha @ Studio Radijs
Casting ︎︎︎ Mohammed Bah, Lisa Elsenburg
Stylist ︎︎︎ Perrine Philomeen
VFX ︎︎︎ Ton Habraken @ Compound
Motion Graphics ︎︎︎ Nick Fatouris
Grade ︎︎︎ Qianwei Tong
Music ︎︎︎ Nils den Otter @ Audentity
Photography ︎︎︎ Tom Bird, Manouk Quint