Desperados
Inner Tequila Studios
2017–18
Commercial work
Inner Tequila Studios
2017–18
Commercial work
An experimental platform exploring the future of club culture. From sub-aquatic parties, to unusual sound systems and inhabitable synthesizers.
As a beer born out of experimentation, Desperados wanted an experimental thread to run through all of their parties. We created Inner Tequila Studios as a side-arm of the brand, dedicated to pushing the limits of the party experience, always with a DIY approach.
(1-9)
Deep House Party
It’s summer. All of our rival beer brands were chatting about boat parties in the sunshine. But Desperados aesthetic was less beach, more dank basement. So we proposed the opposite... lets do a party in the dark depths of the ocean.
(Of course, that quickly became a health & safety nightmare – but a giant free-diving tunnel proved a fun alternative!)
We enlisted Peggy Gou and Artwork to provide the tunes and some good humor for this novel party. The party was featured on a CNN global news report, and won the ‘Outstanding Creative Idea of the Year Award’ at the Campaign Experiential Awards (2019)
(10-11)
Shattering Bass
Desperados wanted to express their commitment to DIY music culture through a single image. We settled on creating a functioning sound-system, using Desperados bottles as the acoustic shell. It was no Funktion-One, but it still sounded pretty pumping!
Agency ︎︎︎ WE ARE Pi
Creatives ︎︎︎ Tom Bird, Tom Biddulph, Kyle Foreman
Creative Director ︎︎︎ Rick Chant, Barney Hobson
Producers ︎︎︎ Stephanie Whitehead, Cathy Tennant, Ekaterina Golovkina
Event production ︎︎︎ Jack Morton
Directors ︎︎︎ Hobson & Chant
DOP ︎︎︎ Finn White-Thompson
Music Licencing ︎︎︎ P&S
Production Company (Shattering Bass) ︎︎︎ Making Pictures
Photographer ︎︎︎ Sam Hofman
Acoustic build ︎︎︎ Kyle Bean
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As a beer born out of experimentation, Desperados wanted an experimental thread to run through all of their parties. We created Inner Tequila Studios as a side-arm of the brand, dedicated to pushing the limits of the party experience, always with a DIY approach.
(1-9)
Deep House Party
It’s summer. All of our rival beer brands were chatting about boat parties in the sunshine. But Desperados aesthetic was less beach, more dank basement. So we proposed the opposite... lets do a party in the dark depths of the ocean.
(Of course, that quickly became a health & safety nightmare – but a giant free-diving tunnel proved a fun alternative!)
We enlisted Peggy Gou and Artwork to provide the tunes and some good humor for this novel party. The party was featured on a CNN global news report, and won the ‘Outstanding Creative Idea of the Year Award’ at the Campaign Experiential Awards (2019)
(10-11)
Shattering Bass
Desperados wanted to express their commitment to DIY music culture through a single image. We settled on creating a functioning sound-system, using Desperados bottles as the acoustic shell. It was no Funktion-One, but it still sounded pretty pumping!
Agency ︎︎︎ WE ARE Pi
Creatives ︎︎︎ Tom Bird, Tom Biddulph, Kyle Foreman
Creative Director ︎︎︎ Rick Chant, Barney Hobson
Producers ︎︎︎ Stephanie Whitehead, Cathy Tennant, Ekaterina Golovkina
Event production ︎︎︎ Jack Morton
Directors ︎︎︎ Hobson & Chant
DOP ︎︎︎ Finn White-Thompson
Music Licencing ︎︎︎ P&S
Production Company (Shattering Bass) ︎︎︎ Making Pictures
Photographer ︎︎︎ Sam Hofman
Acoustic build ︎︎︎ Kyle Bean