IKEA
A Better World Starts At Home
2018
Commercial work
A Better World Starts At Home
2018
Commercial work
A big campaign about small changes – and how a bit of blue & yellow can help us all become more green, right from the comfort of our homes.
IKEA wanted to talk about sustainability without sounding like a naggy neighbor. Under the broad thought, ‘A better world starts at home’ we created a series of workshops instore and online that educate and make sustainability fun for the whole family.
The campaign stretched from fridge-leftover cookery classes and ‘The Energy-Saving Olympics, to a haunted house of resurrected vegetables and blanket fort building. Featured here are a couple of my favourite pieces...
(1-10)
Sweet Cotton Dreams
A childrens book that explains where pillows and blankets come from. Part of an instore event called The Sustainable Sleepover, in which parents and children would first build a blanket fort from IKEA’s sustainably-sourced cotton products (using our handy blanket-fort instruction manual) (4), then make an LED night-light, before climbing inside to read our book.
(12-15)
The Accidental Environmentalists
A series of short Instagram films showing that no matter who you are, you’re probably accidentally-environmentally-friendly.
(16)
Power in Numbers
The maths is simple: a small change x millions of people = a big difference.
Agency ︎︎︎ Anomaly
ECD ︎︎︎ Fabian Berglund
Creative Directors ︎︎︎ Afshin Moeini, Christian Poppius
Creatives ︎︎︎ Tom Bird, Tom Biddulph, Alice Isakson, Leanne Dingwall
Writer (Sweet Cotton Dreams) ︎︎︎ Tom Bird, Becky Ross
Writer (Accidental Environmentalists) ︎︎︎ Tom Biddulph, Tom Bird
Producers ︎︎︎ Lio Dijkman, Suzanne van den Bouwhuijsen
Illustrator ︎︎︎ Anna Kövecses
Film Director ︎︎︎ Rene Nuijens
Design & Animation ︎︎︎ Andy McAlpine, Jouk Fris
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IKEA wanted to talk about sustainability without sounding like a naggy neighbor. Under the broad thought, ‘A better world starts at home’ we created a series of workshops instore and online that educate and make sustainability fun for the whole family.
The campaign stretched from fridge-leftover cookery classes and ‘The Energy-Saving Olympics, to a haunted house of resurrected vegetables and blanket fort building. Featured here are a couple of my favourite pieces...
(1-10)
Sweet Cotton Dreams
A childrens book that explains where pillows and blankets come from. Part of an instore event called The Sustainable Sleepover, in which parents and children would first build a blanket fort from IKEA’s sustainably-sourced cotton products (using our handy blanket-fort instruction manual) (4), then make an LED night-light, before climbing inside to read our book.
(12-15)
The Accidental Environmentalists
A series of short Instagram films showing that no matter who you are, you’re probably accidentally-environmentally-friendly.
(16)
Power in Numbers
The maths is simple: a small change x millions of people = a big difference.
Agency ︎︎︎ Anomaly
ECD ︎︎︎ Fabian Berglund
Creative Directors ︎︎︎ Afshin Moeini, Christian Poppius
Creatives ︎︎︎ Tom Bird, Tom Biddulph, Alice Isakson, Leanne Dingwall
Writer (Sweet Cotton Dreams) ︎︎︎ Tom Bird, Becky Ross
Writer (Accidental Environmentalists) ︎︎︎ Tom Biddulph, Tom Bird
Producers ︎︎︎ Lio Dijkman, Suzanne van den Bouwhuijsen
Illustrator ︎︎︎ Anna Kövecses
Film Director ︎︎︎ Rene Nuijens
Design & Animation ︎︎︎ Andy McAlpine, Jouk Fris