TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎
TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎



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IKEA
A Better World Starts At Home
2018
[Commercial work]

A big campaign about small changes. And also how how a bit of blue & yellow can help us all become more green – from the comfort of our home.

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IKEA wanted to talk about sustainability without sounding like a naggy neighbor. Under the broad thought, ‘A better world starts at home’ we created a series of workshops instore and online that educate and make sustainability fun for the whole family.

The campaign stretched from fridge-leftover cookery classes and ‘The Energy-Saving Olympics, to a haunted house of resurrected vegetables and blanket fort building. Featured here are a couple of my favourite pieces...

(1-10)
Sweet Cotton Dreams
A childrens book that explains where pillows and blankets come from. Part of an instore event called The Sustainable Sleepover, in which parents and children would first build a blanket fort from IKEA’s sustainably-sourced cotton products (using our handy blanket-fort instruction manual) (4), then make an LED night-light, before climbing inside to read our book.

(12-15)
The Accidental Environmentalists
A series of short Instagram films showing that no matter who you are, you’re probably accidentally-environmentally-friendly.

(16)
Power in Numbers
The maths is simple: a small change x millions of people = a big difference.


Agency  ︎︎︎  Anomaly
Creative Directors  ︎︎︎  Fabian Berglund, Afshin Moeini, Christian Poppius
Creatives  ︎︎︎  Tom Bird, Tom Biddulph, Alice Isakson, Leanne Dingwall
Writers (Sweet Cotton Dreams) ︎︎︎  Tom Bird, Becky Ross
Illustrator (Sweet Cotton Dreams)  ︎︎︎  Anna Kovecses
Producers  ︎︎︎  Lio Dijkman,  Suzanne van den Bouwhuijsen
Film Director  ︎︎︎  Rene Nuijens
Design & Animation  ︎︎︎  Andy McAlpine,  Jouk Fris

Mark
Wednesday May 11 2022
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