IKEA
A Better World Starts At Home
2018
Commercial work
A Better World Starts At Home
2018
Commercial work
A big campaign about small changes. Like how a bit of blue & yellow can help us all become more green – from the comfort of your own home.
IKEA wanted to talk about sustainability without sounding like a naggy neighbor. Under the broad thought, ‘A better world starts at home’ we created a series of workshops instore and online that educate and make sustainability fun for the whole family.
The campaign stretched from fridge-leftover cookery classes and ‘The Energy-Saving Olympics, to a haunted house of resurrected vegetables and blanket fort building. Featured here are a couple of my favourite pieces...
(1-10)
Sweet Cotton Dreams
A childrens book that explains where pillows and blankets come from. Part of an instore event called The Sustainable Sleepover, in which parents and children would first build a blanket fort from IKEA’s sustainably-sourced cotton products (using our handy blanket-fort instruction manual) (4), then make an LED night-light, before climbing inside to read our book.
(12-15)
The Accidental Environmentalists
A series of short Instagram films showing that no matter who you are, you’re probably accidentally-environmentally-friendly.
(16)
Power in Numbers
The maths is simple: a small change x millions of people = a big difference.
Agency ︎︎︎ Anomaly
ECD ︎︎︎ Fabian Berglund
Creative Director ︎︎︎ Afshin Moeini, Christian Poppius
Creative ︎︎︎ Tom Bird, Tom Biddulph
Writer (book) ︎︎︎ Tom Bird, Becky Ross
Illustrator ︎︎︎ Anna Kövecses
Writer (film) ︎︎︎ Tom Biddulph, Tom Bird
Director ︎︎︎ Rene Nuijens
Producers ︎︎︎ Lio Dijkman, Suzanne van den Bouwhuijsen
Motion Designer ︎︎︎ Jouk Fris, Andy McAlpine
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IKEA wanted to talk about sustainability without sounding like a naggy neighbor. Under the broad thought, ‘A better world starts at home’ we created a series of workshops instore and online that educate and make sustainability fun for the whole family.
The campaign stretched from fridge-leftover cookery classes and ‘The Energy-Saving Olympics, to a haunted house of resurrected vegetables and blanket fort building. Featured here are a couple of my favourite pieces...
(1-10)
Sweet Cotton Dreams
A childrens book that explains where pillows and blankets come from. Part of an instore event called The Sustainable Sleepover, in which parents and children would first build a blanket fort from IKEA’s sustainably-sourced cotton products (using our handy blanket-fort instruction manual) (4), then make an LED night-light, before climbing inside to read our book.
(12-15)
The Accidental Environmentalists
A series of short Instagram films showing that no matter who you are, you’re probably accidentally-environmentally-friendly.
(16)
Power in Numbers
The maths is simple: a small change x millions of people = a big difference.
Agency ︎︎︎ Anomaly
ECD ︎︎︎ Fabian Berglund
Creative Director ︎︎︎ Afshin Moeini, Christian Poppius
Creative ︎︎︎ Tom Bird, Tom Biddulph
Writer (book) ︎︎︎ Tom Bird, Becky Ross
Illustrator ︎︎︎ Anna Kövecses
Writer (film) ︎︎︎ Tom Biddulph, Tom Bird
Director ︎︎︎ Rene Nuijens
Producers ︎︎︎ Lio Dijkman, Suzanne van den Bouwhuijsen
Motion Designer ︎︎︎ Jouk Fris, Andy McAlpine