TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎
TOM BIRD. Kinda like TOM FORD. His work may not smell as good. Looks good though. And he smells nice. More info here ︎︎︎



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Greenpeace
Cativists
2014
[Commercial work]

An awareness campaign using internet-famous cats to talk about the plight of endangered cats.

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People just love cats don’t they? But who loves cats more? Yup – the internet.

We approached Greenpeace with an idea to harness the irrational popularity of cats for a good cause. So, with World Tiger Day approaching, we rallied together the most famous cats on the internet (or their weird owners at least) to raise awareness about the most endangered cats in the wild and spark some ‘cativism’.

The film – narrated by Lil Bub (king of the internet cat empire) and stitched together from random clips sent to us by ‘influential kittys’ – encouraged people to enlist the support of their own cat by using our simple meme generator and sharing via their social channels.


Agency  ︎︎︎  Mr. President
Creative  ︎︎︎  Thea Hamren, Tom Bird
Creative Director  ︎︎︎  Thea Hamren, Laura Jorden-Bambach
Design  ︎︎︎  Simon Jefferis, David Clulow, Dan Viveiros
Animation ︎︎︎  Thea Hamren
Account Handler  ︎︎︎  Polly Dedman
Music Supervision  ︎︎︎  Strings & Tins

Mark
Wednesday May 11 2022
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