The West Bank Shred Wagon
SkatePal
2016

An initiative for SkatePal, in which I took the ‘meals on wheels’ concept to a whole new level...

I built a food-cart, coded a website, partnered with a chef, mashed a mountain of chickpeas into hummus, then pushed lunchboxes around Amsterdam’s canals until my ankles bled.

130 lunchboxes later, we’d served delicious Palestinian mezze to the masses, raising over €1,200 for SkatePal’s projects in the Palestinian West Bank.













Credits

Concept & art direction: Tom Bird
DOP & edit: Greg Solenström
Grub: Omar Jowar, Jenna Fents, Tom Bird, Davi Janssen




Collaborators:
Mother [UK]
4creative [UK]
Wieden + Kennedy [UK]
Mr. President [UK]
WE ARE Pi  [NL]
Anomaly [NL]
Halal [NL]


Press:
Viceland
i-D magazine
It’s Nice That
Creative Review
STACK Magazines
The Guardian

CNN



Clients:

IKEA
Desperados
The Body Shop
Desigual
Nike
Greenpeace
Channel4
Netflix
Lego
Wrangler
Martini
O’Neill
Paddy Power
Edinburgh Fringe Fest
D&AD




Honours:
1x D&AD Pencil [Student]
2x D&AD Pencil [Professional]
1x Clio [Gold]
1x Campaign Award [Gold]

Sold in 20+ bookstores
around the world


Exhibitions:

– Brno Bienniale
of Graphic Design [CZ]
– ‘New Radicalism’,
Zoho, Rotterdam [NL]
– ‘Insert Concept’,
ISO, Amsterdam [NL]



Talks:
– D&AD Awards, 2012 [UK]
– Adweek Europe, 2015 [UK]
– Glug, 2018 [NL]




Based in Amsterdam,
Available worldwide ︎



hello@tombirdistheword.com