Singularity University
‘Amsterdam Summit’
[2016]



Singularity University is an institution founded by some dauntingly intelligent ex-Nasa ex-Google people who share the goal of solving the greatest challenges faced by humanity.

Amsterdam was the chosen city to host their annual summit, where brain-boxes can discuss the future in fields as wide ranging as Health, Mobility, Space, Robotics, Energy etc.

They initially asked us to create some communication to lure the smartest minds into the room, but our response ended up in newspapers, on lanyards and on the big screen.

Big questions don’t need to shout.

Agency: WE ARE Pi
Creatives: Tom Bird, Tom Biddulph, Jack Samels
Creative Directors: Hobson + Chant
Design: Tom Bird, Tom Biddulph, Jack Samels










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