Tom Bird is a human living in the beautiful city of Amsterdam. Sometimes he's labeled an ‘art director’, sometimes a ‘writer’, both times people give him money to make things for them. He often makes stuff for himself too. You can find both below, and less vague credentials on his LinkedIn...




Paddy Power
‘XXXXLucky’
[2016]



Having been previously banned from advertising at Cheltenham Horseracing Festival, the Irish bookies asked our help in sneaking them back in...

We suggested Paddy Power bring the spectators some good fortune, by making their ‘lucky pants’ extra lucky, and creating a giant pair to hang in the nearby English countryside for all to see.

I didn’t think I’d ever be the one saying “make the logo bigger”. No wonder the client said yes.

Agency: WE ARE Pi
Creatives: Tom Bird, Tom Biddulph
Creative Directors: Hobson + Chant
Producer: Vicky Cullen
Production Company: MADE Studio











So yeah, the tabloids never got a chance to run one of the best PR headlines of all time...





Thanks for stopping by. We should hang out...


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