A Better World Starts At Home
IKEA
2019
2020 is a big year for IKEA.
On course to meet a number of environmental targets, they wanted to get a dialogue going with their customers about sustainability.
I worked on the creative right across what became a global campaign entitled ‘A Better World Starts At Home’.
From in-store events, to vegetable museums, to bake-offs to children’s books – the final campaign had more consumer touchpoints (a.k.a ‘media’) than you can shake a particularly frisky stick at.
Here are a couple of my favourite pieces...
On course to meet a number of environmental targets, they wanted to get a dialogue going with their customers about sustainability.
I worked on the creative right across what became a global campaign entitled ‘A Better World Starts At Home’.
From in-store events, to vegetable museums, to bake-offs to children’s books – the final campaign had more consumer touchpoints (a.k.a ‘media’) than you can shake a particularly frisky stick at.
Here are a couple of my favourite pieces...
Sweet Cotton Dreams
A children’s book that explains how pillows and blankets are grown. This was part of The Sustainable Sleepover – an event we created that took place across European IKEA stores.
Credits:
Agency: Anomaly Creatives: Tom Bird, Tom Biddulph, Alice Isakson, Leanne Dingwall Writers: Tom Bird, Becky Ross Art Director: Tom Bird Illustrator: Anna Kovecses Producer: Lio DijkmanAccidental Environmentalists
People think sustainability involves making life-altering decisions, but there are lots of small things that add up to a big impact.We wrote a series of awkward Instagram films showing how you can still be enviromentally-friendly, simply by being yourself.