A Better World Starts At Home
IKEA
2019

From cookbooks to vegetable museums, to blanket forts and bedtime stories... we built an entire world in stores and online for IKEA to open up a dialogue with their customers about sustainability.

Everything centred around the economics of scale: that one tiny change, if made by lots of people, can make a huge difference.

Here are a couple of my favourite pieces from the campaign...









Sweet Cotton Dreams

A children’s book that explains how pillows and blankets are grown, all through the dream of a young girl called Femke. This was part of an instore event called The Sustainable Sleepover.






During the event, parents and children would build a blanket fort using IKEA’s sustainably-sourced cotton products, before climbing inside to read our book – Sweet Cotton Dreams – under an LED nightlight.




Credits:

Agency: Anomaly Creatives: Tom Bird, Tom Biddulph, Alice Isakson, Leanne Dingwall Writers: Tom Bird, Becky Ross Art Director: Tom Bird Illustrator: Anna Kovecses Producer: Lio Dijkman






Accidental
Environmentalists

A series of short portraits showing that no matter who you are, you’re probably accidentally-environmentally-friendly.





Credits:

Agency: Anomaly Creatives: Tom Bird, Tom Biddulph Creative Directors: Afshin Moeini, Christian Poppius Director: Rene Nuijens Producer: Suzanne van den Bouwhuijsen