A Better World Starts At Home
IKEA
2019
From vegetable museums, to cook books, to blanket forts, bake-offs and bedtime stories... we built an entire world in stores and online that allowed IKEA to open up a discussion with their customers about sustainability.
Everything centred around the economics of scale: that one tiny change, when made by lots of people, can make a huge difference.
Here are a couple of my favourite pieces from the campaign...
Everything centred around the economics of scale: that one tiny change, when made by lots of people, can make a huge difference.
Here are a couple of my favourite pieces from the campaign...



Sweet Cotton Dreams
A children’s book that explains how pillows and blankets are grown, all through the dream of a young girl called Femke. This was part of an instore event called The Sustainable Sleepover.During the event, parents and children would first construct a blanket fort from IKEA’s sustainably-sourced cotton products, before reading the book inside, under an LED nightlight.
