‘I Was There When...’

An original commission for UK broadcaster Channel4, who asked us to develop a music documentary series for their new platform: All4.

'I Was There When' is a format that delves into hinge points of musical culture. Our launch episode - I Was There When House Took Over The World - explores how an event that occured in Chicago in 1979 forced black music underground, where it would stew in dark rooms, slowly morphing into what became known as 'house music'.

I worked as a researcher on the project, a different role than usual, but one that I’d love to develop further.

Agency: Pi Studios
Producer: Ravi Amaratunga-Hitchcock
Researcher: Tom Bird
Design: Nessim Higson, Jack Samels
Director: Jake Sumner
Production Company: All Day Every Day [US]



We hosted a launch screening at FC Hyena in Amsterdam, where house legend Jesse Saunders came all the way from Chiacgo for the party, and boy did he have fun...

Wow, wasn’t that fun? Now click the giant envelope ︎