The only thing that likes cats more than people, is the internet. So we approached Greenpeace with an idea to harness the irrational popularity of cats to talk about a meaningful cause: endangered tigers.

With World Tiger Day approaching, we rallied together the most famous cats on the internet to spread awareness about the most endangered cats in the wild.

The film - stitched together out of random footage sent to us by ‘influencial kittys’ and narrated by Lil Bub (the Johnny Depp of the cat kingdom) - encouraged people to enlist the support of their own cat using our meme generator.

Credits:

Agency: Mr President Creatives: Tom Bird, Thea Hamren Creative Directors: Thea Hamren, Laura JB Animator: Thea Hamren Sound Supervision: Strings + Tins