Greenpeace
‘Cativists’
[2014]



The only thing to like cats more than people, is the internet. So we approached Greenpeace with an idea to harness the irrational popularity of cats, and use it for a meaningful cause, such as endangered tigers.

In time for World Tiger Day, we managed to rally together the most famous cats on the internet to spread awareness about the most endangered cats in the wild.

Agency: Mr President
Creatives: Tom Bird, Thea Hamren
Creative Directors: Thea Hamren, Laura Jordan-Bambach
Animator: Thea Hamren
Sound Supervision: Strings + Tins











The film - stitched together out of random footage sent to us by ‘influencial kittys’ and narrated by Lil Bub (the Johnny Depp of the cat kingdom) - encouraged people to enlist the support of their own cat using our meme generator:






**In a wierd twist, the seminal film director Tony Kaye was asked to review the work and loved it so much he wrote a song about it.






Wow, wasn’t that fun? Now click the giant envelope ︎