The only thing to like cats more than people, is the internet. So we approached Greenpeace with an idea to harness the irrational popularity of cats to talk about a meaningful cause: big endangered cats.

With World Tiger Day approaching, we rallied together the most famous cats on the internet to spread awareness about the most endangered cats in the wild.

The film - stitched together out of random footage sent to us by ‘influencial kittys’ and narrated by Lil Bub (the Johnny Depp of the cat kingdom) - encouraged people to enlist the support of their own cat using our meme generator.

Credits:

Agency: Mr President Creatives: Tom Bird, Thea Hamren Creative Directors: Thea Hamren, Laura JB Animator: Thea Hamren Sound Supervision: Strings + Tins