Desperados wanted to express their commitment to DIY music culture through a single image that would work globally. We settled on creating a functioning sound-system, using Desperados bottles as the acoustic shell.

Agency: WE ARE Pi
Creatives: Tom Bird, Tom Biddulph
Creative Directors: Hobson + Chant
Producer: Ekaterina Golovkina
Photographer: Sam Hofman
Production Company: Making Pictures