Release Your Inner Tequila

Desperados was stuck in the same world as Corona (a sunset drink), and losing, badly.

Thing is, it's a cheap concoction of beer & tequila - and tequila isn’t the kind of liquor that chills by the pool. It gets f**ked up.

We crafted a new global positioning - release your inner tequila - and kicked things off with a print campaign that showed a glimpse of what this wild alter ego looks like.


Agency: WE ARE Pi Creatives: Tom Bird, Tom Biddulph Creative Director: Nessim Higson Producers: Julia Llamas, Ekaterina Golovkina Photographer: Jason Nocito Stylist: Sandra Govers Production Company: DS Reps (US)

© 2018