‘Release Your Inner Tequila’

Desperados was caught in the same world as Corona (a sunset drink), and losing. Thing is, there's nothing relaxed about it. It's a beer laced with tequila - and tequila doesn’t chill by the pool, tequila gets wild.

We crafted a new global positioning - ‘release your inner tequila’ - and kicked things off with a lick of paint and a healthy dose of surrealism. Here's some of the print campaign that ran across Europe...

Agency: WE ARE Pi
Creatives: Tom Bird, Tom Biddulph
Creative Directors: Nessim Higson
Producer: Julia Llamas
Photographer: Jason Nocito
Stylist: Sandra Govers
Production Company: DS Reps (US)

© 2018