‘Release Your Inner Tequila’

Desperados was being tarred with the same brush as Corona: a sunset drink. But there's nothing relaxed about it... it's a beer laced with tequila. You know, the salt-licking lime-sucking liquor that makes sh*t get out of hand.

So we set the brand on a more leftfield path. We penned the line ‘release your inner tequila’, and then encouraged our audience to do just that. Here's some of the global print campaign...

Agency: WE ARE Pi
Creatives: Tom Bird, Tom Biddulph
Creative Directors: Nessim Higson
Producer: Julia Llamas
Photographer: Jason Nocito
Production Company: DS Reps (US)

Wow, wasn’t that fun? Now click the giant envelope ︎