Desperados
‘Release Your Inner Tequila’
[2016-2018]



Desperados was stuck in the same world as Corona: a sunset drink. But there's nothing relaxed about it. It's a beer laced with tequila - and tequila doesn’t chill by the pool, tequila gets wild.

We wrote the line, ‘release your inner tequila’, then, with a bit of paint and little surrealism, tried to show what that looks like. Here's some of the print campaign that ran across Europe...

Agency: WE ARE Pi
Creatives: Tom Bird, Tom Biddulph
Creative Directors: Nessim Higson
Producer: Julia Llamas
Photographer: Jason Nocito
Production Company: DS Reps (US)














Wow, wasn’t that fun? Now click the giant envelope ︎