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As an beer born out of experimentation, Desperados wanted an experimental thread to run through all of their parties. We created Inner Tequila Studios as a side-arm of the brand, dedicated to pushing the limits of the party experience...


︎Scroll down for projects︎







House Party
Desperados
2016

For our first project, we wired up a house in London into one big synthesiser, then invited along some enthusiastic music nerds to jump around and try to play a cover of Riton's dancefloor weapon, 'Rinse & Repeat'.








Credits:

Agency: WE ARE Pi Creatives: Tom Bird, Tom Biddulph Creative directors: Hobson + Chant Producers: Stephanie Whitehead Production Company: Partizan Director: Chris Cairns Music Licencing: P&S Audio Supervision: Strings & Tins






Deep House Party
Desperados
2018

Next, whilst our rival beers were all chatting about boat parties in the sunshine, we decided to try and party in the dark depths of the ocean.

That proved to be a health & safety nightmare, but a giant free-diving training facility wasnt a bad alternative. Peggy Gou and Artwork provided the tunes and some good humor.







Credits:

Agency: WE ARE Pi Creatives: Tom Bird, Tom Biddulph, Kyle Foreman Creative directors: Hobson + Chant Producer: Cathy Tennant  Event production: Jack Morton Director: Hobson + Chant Music Licencing: P&S


 

Collaborators:
Mother [UK]
4creative [UK]
Wieden + Kennedy [UK]
Mr. President [UK]
WE ARE Pi  [NL]
Anomaly [NL]
Halal [NL]


Press:
Viceland
i-D magazine
It’s Nice That
Creative Review
STACK Magazines
The Guardian

CNN



Clients:

IKEA
Desperados
The Body Shop
Desigual
Nike
Greenpeace
Channel4
Netflix
Lego
Wrangler
Martini
O’Neill
Paddy Power
Edinburgh Fringe Fest
D&AD




Honours:
1x D&AD Pencil [Student]
2x D&AD Pencil [Professional]
1x Clio [Gold]
1x Campaign Award [Gold]

Sold in 20+ bookstores
around the world


Exhibitions:

– Brno Bienniale
of Graphic Design [CZ]
– ‘New Radicalism’,
Zoho, Rotterdam [NL]
– ‘Insert Concept’,
ISO, Amsterdam [NL]



Talks:
– D&AD Awards, 2012 [UK]
– Adweek Europe, 2015 [UK]
– Glug, 2018 [NL]




Based in Amsterdam,
Available worldwide ︎



hello@tombirdistheword.com